December 14th, 2020 – BRAINE L’ALLEUD, BELGIUM —— Thema, a subsidiary of Canal+ International, announces today the launch of “lebouquetafricain.tv”, a new OTT solution specifically targeting the African communities in Italy.
Thema tapped Alpha Networks in the aim of distributing this new content offering while guaranteeing an innovative multi-screen OTT experience to subscribers.
Alpha Networks’ beemix platform for Live, EPG and VOD content
The leading worldwide channel distributor, with a portfolio of more than 180 TV channels, developed during the years since its creation in 2005 a serie of multicultural television packages.
The latest “lebouquetafricain.tv”, named after the original “Le bouquet Africain” (The African Bouquet) launched in France in 2008, is thought for the Italian-based African audience, notably with a focus on the Senegalese one.
“lebouquetafricain.tv” currently includes 10 Live TV channels and a rich VOD catalogue (+D’AFRIQUE), for illimited video consumption over multiple devices.
Subscribers can choose among 3 different packages at competitive prices and enjoy an improved video experience thanks to advanced functionalities like favorites, continue watching and EPG.
Beemix platform by Alpha Networks, fully deployed in the cloud, offers the advantages of a pre-integrated solution, thanks to the flowless cooperation and integration of the technology partners operating in the ecosystem.
“We are very pleased that Thema trusted Alpha Networks and that we could help them deliver an innovative multi-screen OTT experience to subscribers. Beemix is an advanced product allowing our customers to focus exclusively on their marketing strategy. It includes video workflow, advanced content and offer subscription management, user profiles management and can also be combined with our white label applications to benefit from a complete E2E solution. Scalability and innovation are at the core of our products”, says Guillaume Devezeaux, CMO at Alpha Networks.
Content animation: the dynamic editorialization functionality to enhance Thema’s unprecedented B2C marketing
Being a leader in the TV channel distribution so far, Thema is now debuting with an uprecendented business-to-consumer strategy to penetrate different markets, starting with Italy.
« I am very proud of this launch, which is fully in line with the strategic orientation undertaken by THEMA on the digital field. This new OTT service powered by Alpha Networks’ beemix platform is a first step forward in the development of B2C solutions and its launch leads the way for new ones”, says Sylvie Michel, Deputy CEO of THEMA.
Content animation is the functionality particularly dedicated to enhance interactions with the end-users visually, through content highlights on the homepage of the UI.
The marketing teams can work simultaneously on video content editorialization and update it according to the subscribers needs and preferences.
Starting from today, the solution is deployed on Android and iOS devices with the Chromecast and Airplay functionalities as well and on web via lebouquetafricain.tv.