Operators focusing on catch-up services want to accelerate linear TV channels availability over Replay platforms, thus enhancing viewership and monetization. Accurate EPG by Alpha Networks is a new product developed to solve the issue of program guide’s inaccuracy, and providing an improved user interaction and experience.
In a fast-moving world, Pay-TV is becoming more and more complex. An interesting phenomenon that is happening right now in the tv industry, is that people have a much better access to professional content than ever before.
On one hand, consumption habits are continuously changing, and the end-users’ demand for catch-up services is significantly growing.
On the other hand, the competition among TV operators is severe in the streaming wars, and content is not always the only metric that determines an OTT platform’s success in the end.
To ensure end-users’ satisfaction and retention over time on a single platform, it is necessary to serve the urging for on-demand content with advanced functionalities for video management and delivery.
What is timestamps inaccuracy?
When offering to their end-users a Replay TV platform, where recordings of linear content are made available over a certain period of time, operators can face the issue of timestamps inaccuracy, which translates into poor user experience.
TV Operators often establish the scheduling of their Replay platforms based on the electronic program guide (EPG) that they receive from traditional EPG suppliers. However, this turns out to be a bad practice since the TV streams are not completely aligned and the EPGs are consequently not matching.
This is due both to the fact that the commercial breaks (that are part of the broadcast streams) are not listed in the EPG; and TV programs might overrun or start behind scheduled.
How Accurate EPG improves end-users engagement to a Catch-up service
The modern media streaming landscape ultimately shaped the end-users habits and expectations over a video service: OTT means high-value content, delivered instantly, on multiple devices, at any time.
To cope with these standards, the operators focusing on catch-up services want to accelerate linear TV channels availability over Replay platforms across devices, thus enhancing viewership and monetization.
To solve the issue of program guide’s inaccuracy, Alpha Networks developed Accurate EPG.
Accurate EPG is a new product tackling the difficulties that operators face when recording a program for the TV guide and providing an improved user interaction and experience.
Being available as a module in Alpha Networks’ tucanoRED back-end, Accurate EPG analyses the TV streams in order to detect real program start and end times and replace the one provided by the EPG providers.
This module has been developed in order to guarantee an accuracy of 90% of timers’ corrections through a hybrid approach, which successfully mixes up machine learning algorithms and manual treatments to manage negative flows.