January 21st, 2020 – BRAINE L’ALLEUD, BELGIUM – Alpha Networks has been selected by WarnerMedia to manage both the publication and dynamic editorialization of content for its Toonami Max SVOD service through tucano – the modular back-end, as well as the development of the front-end application, which is now available for all Orange subscribers.
TOONAMI MAX, A NEW ERGONOMIC UI FOR THE SUPERHERO SVOD SERVICE
The user interface design has been created by Alpha Networks’ HXperience. The design studio offers white label front-end applications that can be easily and quickly customized following any brands’ guidelines.
With a strong experience in developing ad hoc thematic apps for kids and youngsters, HXP design studio together with WarnerMedia and Orange teams, developed premium visual designs for an engaging user-centric experience.
Thanks to this improved application, superhero fans can find all the content of Toonami through a modernized and more fluid service bringing together a catalogue of 400 titles available anytime: the best of DC animated series and films (Batman, Superman, Young Justice) and Marvel (Spiderman and Ironman), the Super-Heroines (Harley Quinn, Wonder Woman), Japanese animated series (Dragon Ball Super, My Hero Academia) and also wrestling superpowers with the AEW League.
CONTENT ANIMATION: A DYNAMIC CONTENT EDITORIALISATION TOOL TO ENHANCE THE USER EXPERIENCE
As part of the process of forging a new identity for Toonami Max, a prerequisite for WarnerMedia was to get an easy-to-use back-office tool for the operational teams to handle content publications and animation.
What’s more, Content animation is a completely collaborative tool, enabling a number of different people in a team to access, edit and share digital libraries simultaneously.
Content animation is available as a module of tucano back-end. The functionality sits alongside and complements Content Hub, another key module within tucano that enables content aggregation from multiple sources and handles integration with external systems to prepare it for distribution.
Toonami is also available as a linear channel with a related catch-up offering.